Partner Registration for
U.S. Lawns Annual Conference
Wednesday, July 9, 2025
Loews Vanderbilt in the Symphony Ballroom
12:00 p.m. - 5:00 p.m. Welcome/Registration Desk in the Green Room Foyer
2:00 p.m. - 3:00 p.m. 2025 Marketing Update - in the Symphony Ballroom
Our 2025 Marketing Update session gives an insider look at what's worked so far this year, and what's coming next. We'll walk through wins, lessons, and what's evolving across our digital ecosystem, social media strategy, and beyond. You'll leave with clarity on how marketing is supporting growth and how you can capitalize on upcoming initiatives. Some of it is still under wraps...but trust us...you'll want to be there.
3:00 p.m. - 4:00 p.m. Marketing - Back to Basics - in the Symphony Ballroom
Learn essential tools and tactics needed to win at local marketing. Walk away with a clearer understanding of how to optimize your Google Business Profile, identify marketing opportunities, and build brand awareness that drives real lead generation. Gain knowledge to increase lead quality, drive revenue growth, and make more confident marketing decisions, without adding cost or complexity to your day-to-day operations. This session breaks marketing down into simple, repeatable actions that ca be implemented immediately, no confusing systems or endless planning cycles required.
7:00 p.m. - 9:00 p.m. Network and Entertainment 7 Bridges - in the Symphony Foyer and Ballroom
Thursday, July 10, 2025
7:00 a.m. - 4:00 p.m. Welcome Desk / Registration - in the Green Room Foyer
7:00 a.m. - 8:00 a.m. Breakfast Buffet - in the Symphony Foyer and Ballroom
8:15 a.m. - 10:00 a.m. Keynote speaker - in the Symphony Ballroom
Thursday Morning - General Session
10:15 a.m. - 11:00 a.m. A New Way to Communicate - in the Symphony Ballroom
This will be an informative session on how our brand will shape communications moving forward. We will discuss the future of Peer Groups, the Franchise Advisory Council and new digital forums. This session will also include a planning block for your respective peer group.
11:15 a.m. - 12:00 p.m. The Future of LMN - in the Symphony Ballroom
12:00 p.m. - 1:00 p.m. Lunch Buffet - in the Symphony Foyer and Ballroom
Thursday Afternoon Education/Workshops/Roundtables
1:00 p.m. - 2:00 p.m. Jam Session I
2:00 p.m. - 3:05 p.m. Jam Session II
3:10 p.m. - 4:10 p.m. Jam Session III
LINKEDIN TRAINING - in Southern Ground A/B Room
LINKEDIN INSTRUCTION: We'll dive into how to use LinkedIn to fuel your local marketing and sales efforts. You'll learn the intent behind different platforms, how to use your LinkedIn Business profile, what to post - and when. This session is all about making LinkedIn work for your B2B business, with clear steps, branded assets, and real-world impact.
ROUND TABLES - in Lyric Room
VARIOUS TOPICS: Best practices and actionable insights across key areas of your business, including sales strategies, smart equipment procurement, business management essentials, and team building. You'll leave with peer-tested tactics, a personalized action plan, and valuable new connections to drive growth, streamline operations, and strengthen your team.
FINANCIAL TRAINING - in Melody Room
FINANCIAL FOCUS: Learn the importance of financial reports and how to read and analyze the data to make sound business decisions and manage your staff efficiently. We will focus on 3 reports: Profit & Loss Statement, Balance Sheet and Cash Flow Projections. Individually, these 3 reports reflect distinct data that owners need to manage their business. When used together, they tell a more complete story. You will learn how to read and analyze each report, including indicators and red flags, using metrics derived from these reports to determine profitability, land efficiency, and to assist you in making informed short-term and long-term decisions.
Thursday Evening Awards Banquet & Ceremony
6:00 p.m. - 7:00 p.m. Cocktail Reception - in the Symphony Foyer
7:00 p.m. - 8:00 p.m. Awards Dinner (Plated) - in the Symphony Ballroom
8:30 p.m. - 10:00 p.m. Awards Ceremony - in the Symphony Ballroom
Friday, July 11, 2025
Loews Vanderbilt Hotel in the Symphony Ballroom
7:00 a.m. - 12:00 p.m. Welcome/Registration Desk - in the Green Room Foyer
Breakfast on Your Own
8:30 a.m. - 9:45 a.m. Vendor Panel - in the Symphony Ballroom
Friday Morning Education/Workshops/Roundtables
10:00 a.m. - 11:00 a.m. Jam Session IV
11:05 a.m. - 12:05 p.m. Jam Session V
ENHANCEMENTS & ANNUAL COLOR - in Southern Ground A/B Room
Gain practical knowledge and skills to capitalize on the benefits of seasonal color beds. Learn how seasonal color installations can lead to ongoing maintenance contracts, specialized irrigation services, and design consultations, creating steady income throughout the year. Understand the best practices for selecting plant varieties, preparing soil, and implementing effective irrigation systems to ensure vibrant and lasting color displays. Discover how offering seasonal color services can strengthen client trust and satisfaction, leading to long-term partnerships and referrals. You'll be better prepared to implement seasonal color strategies that not only beautify landscapes, but also significantly boost your business's profitability.
SNOW & ICE TRAINING - in Lyric Room
We'll walk through the operational and financial advantages of being prepared, from choosing the right deicer for your market and surfaces to managing inventory effectively, even if you're located in a traditionally warmer region. You'll leave this session equipped with product recommendations, selling strategies, and inventory planning tailored to your region, ensuring you're seen as a professional, full-service provider regardless of location.
IRRIGATION TRAINING - in Melody Room
We will focus on 2-wire and traditional irrigation systems. Ewing Outdoor Supply will illustrate the benefits and functional differences as well as installation and maintenance costs of each type of system. You'll learn how to price and sell relevant systems and gain valuable knowledge that can be applied to your business and shared with customers. Get a first-hand look and description of integral components, including smart controllers, decoders, valves and sprinkler types. The 2nd half of the session will be hands-on troubleshooting and repair track. A modified 2-wire system will be set up in the room to identify and repair common issues that will arise throughout the servicing season. We will also address 2-wire diagnostics and installation/maintenance dos and don'ts.
12:00 a.m. - 2:00 p.m. Expo and Lunch (Buffet) - in the Symphony Foyer and Ballroom
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